Collection of Your Personal Information

Unless otherwise expressly noted, we do not automatically collect personally identifiable information from visitors to our website. When you visit our website, certain information about your computer hardware and software may be automatically collected, including your IP address, domain name, browser type, access time, and referring website addresses. We use third-party applications for analytics and advertising purposes, including Google Analytics, Google Fonts, and Google Tag Manager. These services may collect information about your use of our website. We may use this information to analyze website performance, implement improvements, and troubleshoot technical issues. Most of our services do not require registration, allowing you to browse our website without identifying yourself. However, certain activities, such as subscribing to emails or purchasing products, may require you to provide personal information. You may choose not to provide the requested personal information; however, doing so may limit your ability to access certain features, services, or content. We request only the information reasonably necessary to provide our services or fulfill our contractual obligations. We will not require consent for unnecessary data processing as a condition of entering into a contract with us.

International Privacy Laws and Your Rights Under the GDPR

If you visit our website from outside the United States, please be aware that your information may be transferred to and processed in the United States, where our servers are located. Information you submit may also be transferred to other countries depending on how it is processed and stored. These countries may have data protection laws that differ from those in your country of residence. However, our collection, storage, and use of your information will continue to be governed by this Privacy Policy and applicable laws.

If you are located in the European Union (EU) or otherwise protected by the General Data Protection Regulation (GDPR), you may have certain rights regarding your personal data, including:

• The right to access your personal data.

• The right to request correction of inaccurate information.

• The right to request deletion of your personal data.

• The right to restrict or object to certain types of data processing.

• The right to data portability.

• The right to withdraw consent at any time when processing is based on consent.

Withdrawal of consent does not affect the lawfulness of processing conducted before consent was withdrawn. You also have the right to lodge a complaint with the appropriate data protection supervisory authority. To exercise your rights or submit a privacy-related inquiry, please contact us at guestservices@serenityspa.com.

Cookies: What They Are and Why They Are Needed

A cookie is a small text file sent from a website to your browser and stored on your device. Cookies help websites recognize users, remember preferences, and provide a more convenient browsing experience. For example, cookies may allow you to access certain portions of a website without repeatedly entering your username and password. We may use cookies to personalize your experience, analyze website traffic, and better understand the needs and preferences of our visitors. Cookies may also be used by third-party analytics and advertising services to measure website performance and deliver relevant content. You can manage or disable cookies through your browser settings, although doing so may affect certain website features.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain active customer accounts, or comply with applicable legal requirements. We may retain certain information for up to 10 years when necessary to comply with legal obligations, resolve disputes, or enforce our agreements. When personal information is no longer needed, we will delete or securely dispose of it in accordance with applicable laws and our data retention practices.

Use of Your Personal Information

If you choose to provide personal information, we will not voluntarily share it with companies outside our organization except as described in this Privacy Policy. You may occasionally receive communications from us regarding products, services, promotions, or special offers that we believe may interest you. You may opt out of marketing emails at any time by clicking the unsubscribe link included in our communications. We may also disclose aggregated, non-personally identifiable statistics to potential advertisers, business partners, affiliates, and other third parties for lawful business purposes.

Information collected through our website may be used to:

• Understand how visitors interact with our website.

• Improve website functionality and user experience.

• Administer and troubleshoot our website.

• Process transactions, purchases, and other requests.

• Manage promotions, contests, and special offers.

• Identify customer preferences and interests.

• Provide relevant content, advertising, and promotions.

• Communicate updates, improvements, or changes to our services.

Accessing and Correcting Your Personal Information

You have the right to request access to the personal information we maintain about you. To submit a request, please contact guestservices@serenityspa.com.

We may ask you to verify your identity before processing your request to help protect your personal information. When applicable, we will provide a copy of your information electronically unless you request another available method. If you believe the information we maintain is inaccurate or wish to request the removal of personal information, you may contact us using the same email address. We will review and respond to requests in accordance with applicable privacy laws.

Sharing and Disclosure of Information

We do not sell, rent, lease, or give away personally identifiable information to merchants, advertisers, or web publishers. However, non-personally identifiable information, such as website usage patterns, browser types, and general device information, may be shared with third-party businesses or advertising partners with whom we maintain contractual relationships.

We reserve the right to disclose personal information when reasonably necessary to:

• Comply with applicable laws or legal proceedings.

• Cooperate with lawful investigations.

• Identify or address unlawful activity.

• Protect our legal rights and interests.

• Facilitate the sale, transfer, or restructuring of Serenity Spa or its affiliated assets.

Publicly Shared Information

Please be aware that any personally identifiable information you voluntarily disclose in publicly accessible areas of our website may be collected and used by others. We do not routinely monitor information voluntarily disclosed in public areas of our website and are not responsible for how third parties may use that information, except as required by applicable law.

Third-Party Websites

Our website may contain links to third-party websites. We encourage you to review the privacy policies of any external websites you visit to understand how they collect, use, and store your information. Serenity Spa is not responsible for the privacy practices, policies, or content of third-party websites. Websites featuring co-branded content may include information or services provided by third parties that operate independently of Serenity Spa.

Limitations

To the extent permitted by applicable law, Serenity Spa is not responsible for:

1. Personal information you voluntarily disclose to third parties through your use of our website.

2. Unauthorized access to personal information resulting from unlawful activities by third parties.

3. Accidental disclosures of personal information beyond our reasonable control.

Nothing in this Privacy Policy limits any rights or protections provided to you under applicable privacy or consumer protection laws.

Policy Changes

We may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, or legal requirements. Any modifications will become effective when posted on our website unless otherwise stated. When we update this Privacy Policy, we will revise the effective date displayed at the top of the page. We encourage you to review this policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our website following the posting of changes constitutes your acknowledgment of the updated Privacy Policy, to the extent permitted by applicable law.

Your Comments and Concerns

This website is operated by Serenity Spa. If you have questions, comments, concerns, or requests regarding this Privacy Policy or our website, please contact us at: guestservices@serenityspa.com